DX Demonstration Experiment by Nippon Travel Agency and JASMY: Its First Travel Media Site, “Tripα,” Implements Membership Function Using Blockchain Technology

4 min readJan 10, 2023

- Toward the Proper Use of Personal Information and Maximization of the Value for Media Users -

Jasmy Incorporated
November 9, 2022, 5:00 p.m.

Nippon Travel Agency Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Etsumitsu Koyano) and JASMY Incorporated (Headquarters: Minato-ku, Tokyo; President: Kazumasa Sato) have implemented a member registration function using blockchain technology on Nippon Travel Agency’s travel media site, “Tripα”.

Since December 2021, Nippon Travel Agency and Jasmy have utilized “Jasmy Personal Data Locker” (hereinafter “PDL”), a personal information utilization service using Jasmy’s blockchain technology. They have considered various possibilities for digital transformation (hereinafter “DX”).

As the first practical application, a member registration function linked to PDL has been implemented on Nippon Travel Agency’s travel media site “Tripα” to improve the customer experience utilizing digital technology. It started accepting registration of new members on November 9, 2022.

▼ What Japan Travel Agency and Jasmy aim to achieve through the implementation of the functionality
By registering as a new member of Tripα linked to JASMY’s “PDL,” registered Tripα members can now have their own My Page on the website. Within My Page, the users can use a new service, “Clip,” released together with My Page, allowing them to save their favorite articles.

In the conventional practice on the Internet, customers’ personal information is usually in the custody of the service providers and managed on their server sides. However, Tripα has introduced the “PDL” system allowing its customers to manage and utilize their sensitive personal information independently. It will enable the customers to use the web services in a safe and secure environment without entrusting the management and utilization of their personal information to the service providers.

In the future, we will apply the “PDL” mechanism to develop an information provision function that improves usability, such as an “AI recommendation service” analyzing each member’s interests and concerns. We will also create new customer experiences by using UGC (User Generated Contents) made through active participation by its members and utilizing blockchain technology, such as community development.

◎ Specific examples of the use of the function (planned)

  • Posting reviews and photos of travel spots only customers know about and their favorite travel destinations
  • Participating in surveys and polls
  • Proposing travel plans
  • Supporting travel destinations and local communities, etc.

We plan to create user content by linking the above features to our “PDL” and to offer incentives, such as coupons, to the members who have helped generate the content.

What is Tripα?

Tripα Official Website: https://www.nta.co.jp/media/tripa/
Tripα Official Instagram: https://www.instagram.com/tripa.official/
A little something extra for your trip!
Tripα is a travel media site managed by Nippon Travel Agency.
Based on the concept of “useful travel information brought to you by travel professionals,” we provide all kinds of travel-related information, including sightseeing, gourmet foods, and experiences. We will help you have a wonderful trip by providing additional information before and during your trip, further enriching your travel experiences.

About Jasmy Incorporated
Jasmy Incorporated is a developer and provider of an IoT platform. When all things are connected to the Internet, “clothing, food, housing, and movement,” closely linked to people’s lives, will change dramatically. Jasmy’s mission is to create and provide a system (platform) that allows anyone to use things easily, safely, and with peace of mind. Nowadays, essential data generated from people’s daily lives are more likely to be occupied by only a limited number of companies. One of the goals of the JASMY platform is to bring back data ownership to its rightful users and to ensure the safe and secure use of individual data. In pursuit of this goal, Jasmy will integrate IoT with blockchain technology to develop a platform widely used across industries and business sectors based on its unprecedented ideas.
Jasmy’s team consists of members with diverse and profound experiences in electronics, mechanics, communications, devices, system integration, design, and more to provide an ideal IoT platform for each of our customers worldwide.
Jasmy Incorporated Official Website: https://www.jasmy.co.jp/

About Nippon Travel Agency Co., Ltd.
Established in 1905, Nippon Travel Agency is Japan’s oldest general travel agency. For 117 years, we have focused on tourism as our business core. Through “travel,” we have been helping our many customers create a rich and colorful life, anticipating their needs. In the new era coming to After Corona, many new social issues and values will surface, from the local to national level. Looking ahead to the next generation, we will contribute to solving social problems, as a corporate group that realizes the value demanded by our customers. Through the co-creation of the business with alliance partners, we will evolve into a “customer and community solutions company”. We will create new value beyond what the “travel industry” is expected to be, without changing our corporate stance, which is our strength, of being close to our customers.




We aim to realize a Data Democracy by building a decentralized, democratic world where data is protected as inherently owned by each individual.