Jasmy Press Release

4 min readDec 12, 2023

NEOPIN Signs MOU with Jasmy, exSony exective’s Venture Company in Japan

「Strengthening global blockchain market penetration with RWA products based on ‘data assetization’」

  • Jasmy, an exSony executive’s venture company, includes many key personnel from Sony
  • - Business combining IoT and blockchain, pioneering the field in Japan
  • - Actively promoting businesses such as RWA and STO products related to Jasmy data
  • assetization, and participation in Jasmy mainnet

[2023–1212] Global CeDeFi Protocol NEOPIN (Headquarters: Somerset, Singapore, Representative Director & CEO: Ethan Kim, NEOPIN) announced on the 12th that it has signed a strategic business agreement (MOU) with Jasmy (Headquarters: Minato-ku, Tokyo, Representative Director & COO: Kazumasa Sato, Jasmy), a venture company from exSony executive in Japan that promotes the Internet of Things (IoT) blockchain business, to strengthen its global blockchain market penetration based on data analytics.

Founded in 2016, Jasmy is a venture company from exSony executive. While the so-called 「GAFA,」 which refers to global IT companies such as Google, Apple, Facebook, and Amazon, have taken over data sovereignty, Jasmy aims for 「data democracy,」 in which individuals manage their own data. The company operates a business that combines IoT and blockchain as a way to realize data democracy, and has established itself as a pioneer in this field in Japan. JasmyCoin, issued by Jasmy, has been called the Japanese bitcoin. It is a regulated crypto asset in Japan and is listed on major global crypto exchanges such as Binance, Coinbase, Kraken and KuCoin.

Through this MOU, the two companies will develop joint businesses such as ▲RWA (Real World Asset) and STO (Security Token Offering) related to Jasmy’s data assetization ▲Launch DeFi (Decentralized Finance) products within NEOPIN using both companies’ crypto assets such as NEOPIN Token (NPT) and JasmyCoin (JASMY), NEOPIN’s participation as a node validator (network verifier) to activate Jasmy’s new mainnet business ▲We will actively promote mutual networking to expand the global ecosystem, including Japan, Korea and the Middle East.

The MOU with Jasmy, which has a strong presence in Japan in both blockchain and IT, is expected to further strengthen NEOPIN’s strategy to enter Japan. NEOPIN has been actively targeting the market since announcing its entry into Japan in August. With the Japanese government’s policy to promote Web3, more local projects are expected to issue tokens, and the demand for DeFi and wallet services in Japan is expected to increase. In addition to DeFi, NEOPIN is preparing to increase its market share in Japan in various aspects such as games, mainnet and local marketing. It has announced a series of partnerships with SBINFT, a subsidiary of SBI Holdings, a large Japanese financial holding company, including Lena Network, a developer of NFT-Fi (non-fungible token finance) services, and Rokubunnonni, which operates Japanese blockchain media such as Crypto Times.

「Together with Jasmy, we will lead the global RWA market by introducing DeFi products related to RWA and STO based on data monetization,」 said Ethan Kim, CEO of NEOPIN. 「We will actively launch DeFi services and products to increase our market share in Japan, including the launch of NEOPIN’s Japanese service this year, and further strengthen partnerships with promising blockchain companies in Japan.」

Jasmy’s CFO, Hiroshi Harada said 「We look forward to developing our new challenge in blockchain with NEOPIN, which has a proven track record in the Korean market. We will mutually cooperate to build a community, implement use cases, and develop the market. 「

■ Official website

NEOPIN website: https://neopin.io

Jasmy website: /https://www.jasmy.co.jp

■ About NEOPIN

NEOPIN is a CeDeFi platform that builds on DeFi (decentralized finance) and adds the benefits of CeFi (centralized finance) such as KYC, AML (anti-money laundering) for user protection and security. It is characterized by enhanced trust and stability, and plans to launch Japanese language services this year.

Since 2017, the company has accumulated blockchain expertise and technology by participating as a node validator for various global blockchains such as Ethereum, Tron, Cardano, and Cosmos. This year, the company was selected as a company in the Abu Dhabi Investment Office (ADIO) Innovation Program in the UAE, receiving direct and indirect investment, and is working with the Abu Dhabi Global Market (ADGM), a special financial zone in the UAE, to create the world’s first DeFi regulation as a public-private partnership.

On August 23, the company announced its full-scale entry into Japan, establishing partnerships with SBINFT, Lena Network, Crypto Times operator Rokubunnonni, Cabinet, and Kana Labs, a full member of the Japan Blockchain Industry Association (JCBA). In the future, in addition to crypto assets, the company plans to introduce various DeFi products such as RWA and STO to Japanese consumers.

■ About Jasmy

Jasmy is a company that develops and delivers IoT platforms. When all objects are connected to the Internet, the 「dress, eat, live and move」 of people’s lives will change dramatically. Jasmy’s mission is to provide a platform where everyone can use their things easily, safely and securely. Important data from our lives is easily captured by a limited number of companies. One of the main goals of the Jasmy platform is to return data sovereignty to its original owners and make individual data securely available. To achieve this, Jasmy is fusing IoT with blockchain technology to create a platform that can be used across industries and verticals in a way that has never been done before.

Jasmy’s team is composed of members with diverse and rich experience in electronics, mechatronics, telecommunications, devices, system integrators and designers to provide an optimal IoT platform for each customer around the world.




We aim to realize a Data Democracy by building a decentralized, democratic world where data is protected as inherently owned by each individual.